Released on = January 4, 2007, 10:15 pm

Press Release Author = RNCOS

Industry = Healthcare

Press Release Summary = Pharmaceutical companies in India are planning to adopt the
backward districts of the country. By doing so, the firms will help in providing
inexpensive healthcare services to people living below poverty line.

Press Release Body = Indian pharmaceutical companies may soon adopt the backward
districts in the country. The companies plan to create drug banks and cater to the
healthcare needs of the populace living in such areas.

Department of chemicals and petrochemicals, as part of the first-ever public private
endeavor of this type, is working out a plan for BPL (Below Poverty Line) families.
A pilot project beginning on 26 January 2007 will envisage the manufacture of about
600 drug banks. The project will include two to three districts from each state that
is a part of this program.

Underlining that the scheme will need three way cooperation amongst the state
governments, makers of drugs, and central govt., a senior officer said,
“Although the state and this dept will offer a one time funding of INR 15 lakh
as seed money to a drug bank in each of the district, the pharmaceutical firm (that
will adopt that specific district) will also bring in a similar amount. The amount
can be either in the form of drugs or in cash.

Drug banks, which will be set up on the lines of medicare societies inside
Rajasthan’s district hospitals, will procure drugs from foster pharmaceutical
firms and sell it at 50% discount to district population at large and for free to
the families living below poverty line.

Another important component of the adoption strategy involves a pharmaceutical firm
conducting minimum six free medical camps per year in its adopted district, with the
overheads being taken care of by the company and the state govt. pitching in by way
of medical staff.

As per a Research Analyst’s view at RNCOS, who has recently researched a
report on “World Pharmaceutical Market (2007)”, “These kinds of a
combined endeavors by the govt. and non-govt. firms will no doubt help spur the
growth of the world pharmaceutical industry in the years to come.”

The research report on “World Pharmaceutical Market (2007)\" also addresses the
issues and facts that are critical to the success of Pharmaceutical industry on a
Global level.

- The emerging trends in the Global Pharmaceutical sector.
- Who are the key players in the Pharmaceutical market?
- Get an insight into the trends in market performance.
- Pinpoint sectors of growth and identify driving factors.
- Identify market, brand leaders, and understand the competitive environment.
- Key Challenges and Strategies.

About the report

The report further provides an extensive overview of Pharmaceutical industry on a
worldwide level. It provides authentic past and current performance data for the
Pharmaceutical industry and looks closely at the various issues relevant to the
industry.

About RNCOS:

RNCOS, incorporated in 2002, provides Market Research Reports for your business
needs and aims to put an end to your information pursuit. Our expertise in gathering
global business information for industry research, corporate training, growth
consulting, and business consulting, brings reputed companies and firms to us for
business enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

For more information visit: http://www.rncos.com/Report/IM085.htm

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Head of Business Development
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